In order to investigate the change of reproductive behaviors and understand reproductive strategies of both male and female red pandas, one-year behavioral observation was conducted through the focal sampling method in the Chengdu Research Base of Giant Panda Breeding from December 1999 to November 2000. Our results indicated that reproductive behaviors showed significant differences between the estrous and non-estrous seasons. Frequencies of the rubbing anogenital, sniffing and licking marking were much higher in estrus than in non-estrus. Bleating only appeared in the estrus and can be regarded as an estrous indicator. The result also demonstrated that both male and females applied different reproductive behavioral strategies. Frequencies of activity, rubbing anogenital, licking and sniffing marking, and bleat were much higher in the male than in the female. However, those of resting and investigating were much lower in the male than in the female. This indicated that the male was more active than the female during the estrus and might imply that the male acts mainly as an estrous message sender, and the female as a message receiver in the estrous season.