Personalization is a main tendency of electronic commerce.The core of personalization is to analyze the customer information.This article discusses the application field of customer information.Tools for information analysis are also introduced.
The article introduces the concept of Web mining.Then a system for automatic personalization based on Web usage mining and Web content mining is focused on.
The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence.At the same time,it discusses how to establish the customer matrix and the producer matrix.The problems that should be paid attention to in the practice are also put forward.
