[Objective] The aim was to select simplified high-yielding cultivation technology of rice. [Method] The research explored three methods of farmland prepara- tion, transplanting, and fertilization including shallow rotary tillage and deep ploughing, mechanical transplanting and hand transplanting, controlled-release fertilizer and quantitative fertilization in order to investigate effects of different treatment groups on rice characteristics, economic characteristics, as well as labor saving, yield increasing and profit improving. [Result] Rice increased by 596.4-809.55 kg/hm2, labor saving reached 120-135 per hm2, and profit improved in the range from 5 521.39 to 8 727.48 yuan/hm2 in the treatment groups by combinations of shallow rotary tillage, mechanical transplanting, and controlled-release fertilizer, of shallow rotary tillage, mechanical transplanting, and quantitative fertilization, and of deep ploughing, mechanical transplanting, and controlled release fertilizer. [Conclusion] The three models are of promising prospects in production.