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刘小芳

作品数:4 被引量:0H指数:0
供职机构:江西师范大学外国语学院更多>>
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从图形背景理论看成语式广告
2011年
成语式广告是广告的一种特殊形式。它是基于成语或习语的一种变异体,而其变异体则隐含了广告产品的名称,功能或创新点。本文采取案例分析方法,从图形背景理论角度分析了一些中文成语式广告。笔者发现成语广告中的变异部分构成图形,能很好的吸引消费者注意,而习语作为背景则能帮助树立产品形象。
刘小芳李萍
关键词:图形背景理论
大学英语专业阅读课需求调查与分析
2011年
需求分析理论对外语教学有重要指导意义,学生对课程内容、教材和教法的需求和期待是影响教学效果的重要因素。对江西师范大学2010级70名英语专业学生阅读课的需求进行调查并分析其原因,结果表明:教师设计阅读课程时应将学生需求考虑在内,以学生为中心,最大限度调动学生的学习兴趣和积极性。
刘小芳段灵芝
关键词:英语专业阅读课程设计
A Discursive Psychology Approach to English Learning Experiences Narrative: What's Behind the Failures?
2011年
This article takes a discursive psychology approach to the analysis of Non-English major students' English learning experience narrative. The students took part in my survey are those just say goodbye to the high school and are freshmen in college now. The English learning experience narrative is in a form of diary. Through the students themselves' own point of views in recounting their English learning experiences, I want to find the reality hidden behind their failures in learning English. And hope this can give the most teachers who work for public English education in colleges or even universities some inspiration about teaching.
段灵芝刘小芳
关键词:PSYCHOLOGYNON-ENGLISHSTUDENTS
Graffiti in College:Topic Analysis and Linguistic Features
2011年
This paper explores how the Chinese college students' life is represented in some graffiti collected in campus.The article analyzes and compares the topics of graffiti from different settings and the linguistic features they manifest.The findings show that fewer graffiti from female toilet and classroom in this university pay attention to political issues compared with the graffiti abroad.Graffiti in female toilet mainly focus on the theme of love,and are found to be more interactive in discourse.Whereas graffiti on desks tend to cover mixed themes and be less interactive.There are more graphic graffiti and exam answers on the undergraduate students' desk than on the postgraduates'.Graffiti have some linguistic features as thematization,repetition and salience,etc.
李萍刘小芳
关键词:GRAFFITICOLLEGELIFETOPICLINGUISTICFEATURES
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