Taking the folklore tourism planning of Chanba River ecological area as the study object and aiming at problems in the development of folklore tourism in Xi'an, the planning technique of 'visualizing the intangible culture' was adopted in this study from the perspective of ecological folk-custom based on summarizing the characteristics of folk-custom tourism resources in the planning area, which discussed development ideas and strategies of the ecological folk-custom tourism resources to achieve a sustainable development of ecological folklore tourism development of Chanba River ecological area.
