Rural tourism development in Shaanxi Province is introduced:largely improved with a fast speed; large quantity of rural tourist sites covering a great range, a complete product system; more and more investment; new progress in the construction of management system and guarantee system; progress in the construction of new countryside. Development advantages and opportunities of rural tourism industry in Shaanxi Province are analyzed: rich humanistic, natural and agricultural resources are inborn advantages of its rural tourism development; excellent location and increasing GDP per capita provides more market opportunities for rural tourism development; prospering tourism industry provides an excellent exterior environment for rural tourism development; a complete traffic network facilitates rural tourism development. Then development strategies for the rural tourism industry of Shaanxi Province are given:government should be a guider, planning should be accelerated, layouts reasonably designed, rural tourism development concepts clarified; brands should be created to drive the overall development by using several prominent scenic spots and promote the scale-development of rural tourism industry; the core strategy is to launch concrete programs and promote rural tourism development; publicity should be enhanced to make the good reputation of rural tourism more popular; standard regulations should be made, special staff trained for rural tourism services and the system of "farm-stay" association improved.
