A statistical analysis of the theses on competitive intelligence in China in the past 12 years from 1987 to 1998 is made,including chronological distribution,categorizing,document resources distribution and subject of theses.By use of this method,the core journals on competitive intelligence and the research focuses are determined.The paper also makes an analysis and prediction of competitive intelligence studies in China.
Taking Future Cola’s entering the Chinese beverage market as an example,the paper discusses the ways to identify competitive rivals and to collect and collate information about competitive rivals.It expounds in particular how to grasp the competitive rival’s strategic orientation and intensity based on a qualitative and quantitative analysis of the information about them.
