Advanced English (Zhang & Wang, 1997) is one of the main Intensive English Reading textbooks used in China for English majors. As it is 'Advanced English', it certainly has brought some difficulties to our teaching. Some teachers feel it hard to teach the book in a communicative approach and so most of the time in class, the teacher talks. Even if there are questions and answers in class, they are often dull and passive, not dynamic. Consequently, the class gets so boring that students think the book impractical and useless. To be a successful teacher of Advanced English , I think we should have some clear and specific focuses in our teaching to ensure the communicative approach. This paper exemplifies the application of the effective focuses in order to evoke instructional conversation and exchange of ideas and emotions through language.