Review research literature of Sports media Sports,lead to re-discussion of Sports media Sports strategy,suggests that Sports media Sports strategy should guide the audience obtain and transmit information through being familiar with various Sports media and effectively using them,train the audience rationally think of Sports media content,get skills and abilities to critically read Sports media,as well as enhance the effectiveness of Sports media.
Here, this paper suggests that CIFP tamp the ideal of fair play, re-establish the fair play value system, and conduct effective reform of organization and cause correspondingly instead of becoming agent of European centralism and American hegemonism.
