Desert-based adventure tourism is a rapidly expanding tourism market segment after the late 20th century around the world.Perhaps the most signif icant factor in the development of desert adventure tourism is the extent to which common tourists are really engaged in scientif ic expedition.Inner Mongolia has long been considered as the resources accumulation area of desert tourism.The investigation on the Ulan Buh Desert has discovered that the desert animals,the vegetation,the insects,the fungus,the landform and the climate are impressive for both the researchers and the mass tourists.After the resources investigation a survey was carried out in 2007 to get the detailed information of the tourists' attitude toward the planning desert scientif ic product in the Ulan Buh Desert.Based on the resources and market analysis,this paper tries to make a planning of the desert scientif ic expedition tour of the Ulan Buh Desert.The planning includes the functional division,expedition route design,tour-explaining system,facility of safety guaranty and service planning,and the professional training base.
Liu JunChen YuanshengCheng ShengkuiJiang YiyiQi Deli
