The self-organized evolution technology of the mechanism kinetic scheme based on axiomatic design is presented. This technology tries to express the constraints between kinetic mechanisms briefly in a semantic form which is more familiar to the designers. Through the mapping process between the kinetic chain unit and the unit instance, the evolution from abstract unit to concrete engineering instance is achieved. The subdivision of unit coupling semantics is studied, and the evolution of semantics is finished. Also, the semantic constraints evolution of unit coupling semantics is described. The product structure models with function and assembly meanings are constructed based on the kinematic chain unit and unit coupling. It provides a basis to realize the inheritance and transfer of constraint information from conceptual design to design for assembly (DFA). As the engineering practice result shows, the method can help the engineers express their And the automation, recursion and design intension more clearly and naturally in a high semantic level. visualization of the mechanism kinetic scheme design are realized