The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.
Chen Xi1 Hu Zuohao1 Zhao Ping1 Song Hua2(1 School of Economics and Management, Tsinghua University, Beijing 100084, China)(2 School of Business, Renmin University of China, Beijing 100872,China)
针对印刷装配板(Printed Wiring Board,PWB)的制造过程,建立了一个基于多种需求状态的多计划期多种产品类的能力规划模型.该模型考虑了机器的柔性、产品类的BOM(Bill of Materials)约束(物料需求约束)以及进行生产能力调整的风险.考虑该模型是一个大规模的混和整数规划问题,无法用一般的数学软件直接进行求解,提出了一种求解近似最优解的方法,首先应用启发式算法减少装配线能力调整决策变量的搜索空间,然后应用遗传算法进行搜索.最后通过实例分析验证了该方法的可行性及其在管理学上的意义.
