This paper aims to explore the impact of policy of giving rewards and subsidies(GRS) for grassland ecological conservation in Tibetan Plateau implemented by the Chinese government since 2009.Taking Gerze County in Ngari Prefecture in the Tibetan Autonomous Region(TAR) as an example,it discusses the objective,implementation and outcome of that policy with regard to the ecological reconstruction and problems that have ensured.Located in the northern part of the Qiangtang Plateau,Gerze is the largest county in Ngari Prefecture.It covers more than 7.8 million acres of pastureland,of which 6.2 million acres are usable for pastoralism; 3.4 million acres,however,lack water source.In recent decades,due to the increased population and other reasons,pastures of the area have shown signs of overgrazing,thus leading to serious degradation,desertification and salinization of the grassland.Since 2009,when neighboring Coqin County was chosen as a pilot site for the national ecological incentive and subsidy policy(or: ecological compensation policy),Gerze has also started to adopt this policy and brought ful implementation in 2010.Its purpose is to solve the problem of overgrazing.But like other policies carried out in Gerze,its implementation is faced with many challenges.First,it is difficult to define the types and scopes of the incentives and subsidies,which have become a major source of complaints of the local herdsmen.Second,the local herdsmen are also concerned with the fairness of assigning rewards and subsidies.Third,the high cost of the policy's implementation and supervision reduces its effects.Fourth,the fact that the herdsmen are not willing to reduce livestock population makes it difficult for the policy to achieve actual results.The author thinks it's necessary to revise and improve the current ecological incentive and subsidy policy.