A novel pyrazole derivative ligand, BTA(BTA = bis-(4-ethoxy-phenyl)-[4-(tripyrazol-1-yl-methyl)-phenyl]-amine), was synthesized and fully characterized by 1H-NMR, MALDI-TOF-MS spectra and single-crystal X-ray diffraction analysis. It crystallizes in triclinic, space group P1, with a = 11.827(1), b = 16.000(2), c = 16.527(2)A, α = 108.510(1), β = 91.116(5), γ = 101.734(1)°, V = 2894.5(6) A3, Z = 1, Dc = 1.262 g/m^3, F(000) = 1162, Μr = 545.63, μ = 0.083 mm-1, the final R = 0.0728 and w R = 0.2213 for 7541 observed reflections with I 〉 2(I). The structural analysis revealed that three pyrazole units are attached to the same carbon atom connected with bis-(4-ethoxy-phenyl)-phenyl-amine group. UV-vis spectral features of the ligand in various solutions were explained by time dependent density functional theory(TD-DFT). It was also found that the ligand(BTA) exhibits an exclusively selective and sensitive response toward Fe3+ using UV-vis spectroscopic method.