By studying the algorithms of single pattern matching, five factors that have effect on time complexity of the algorithm are analyzed. The five factors are: sorting the characters of pattern string in an increasing order of using frequency, utilizing already-matched pattern suffix information, utilizing already-matched pattern prefix information, utilizing the position factor which is absorbed from quick search algorithm, and utilizing the continue-skip idea which is originally proposed by this paper. Combining all the five factors, a new single pattern matching algorithm is implemented. It's proven by the experiment that the efficiency of new algorithm is the best of all algorithms.