We investigated the influences of process parameters on the head curvature of pure titanium sheet in hot rolling process and proposed the controlling means. First, the thermal simulation experiments for pure titanium TA1 were carried out to investigate the hot deformation behaviors of pure titanium in the temperature range of 700-800 ℃ with strain rate range of 1-20 S-1, and the processing map was established to determine optimized deformation parameters. Then, the finite element model has been constructed and used to analyze the effect of process parameters on the direction and severity of head curvature of pure titanium sheet. The process parameters considered in the present study include workpiece temperature, work roll diameter, pass reduction, oxide scale thickness of workpiece surface, and interface friction coefficient. The simulation results show that the workpiece temperature and the interface friction coefficient are the two main factors. The proposed controlling means was carried out on a hot rolling production line and solved the head curvature problem effectively. The rolling practices indicate that the rolling yield is improved greatly.